Four Myths of Google Advertising
1. AdWords works wonders. If it didn’t, Google wouldn’t have earned 97% of its $74.5 billion 2015 revenues from it.
2. Your competitors can click on your ad as many times as possible and you will be charged endlessly. Google has taken great steps to stop this from happening. There is even automated processes to identify if your account has been victim to click fraud.
Google even has a dedicated team who manually looks at suspicious clicks and they can refund any click fraud. They will even launch an investigation if you feel there has been click fraud with your campaign.
Google wants to hang tight on the 97% of their business, so you better believe they will do all they can to make their advertisers happy.
3. You don’t need to advertise on Google when SEO gets you web traffic for free.
It’s true, if your site is ranked #1 on the organic listings, it is free visibility. But watch out because it takes a ton of time to get to first place and you’re not guaranteed to get there. Your ranking can change overnight or on the next Google update.
We usually recommend a hybrid model of both paid advertising and SEO so that you can double the chances of getting leads on your site.
4. AdWords is too expensive and I will get little return if I invest in it. For most businesses that have their account managed by an AdWords expert, they see a significant return on investment, such as our carpet cleaner who makes up to $2,500 a day scrubbing rugs. The beauty of his campaign is he is no longer driving 3 to 4 hours from job to job, but staying close to home and able to do 2-3 more jobs per day.