6 reasons why you should invest in a new website in 2016
1. Your website is ugly on mobile devices
I bet at least 7/10 of your website visitors come from a mobile device.
The average time spent browsing the internet on mobile devices is an astounding 4.3 hours per day. This an insane fact that you should be capitalizing on.
You need your website to look stunning when a visitor is on their iPhone, iPad, Galaxy, etc.
Pick up your phone and type in your website address.
How does it look?
If the text is cut off on the screen, menus do not load properly, your site loads slow, etc. you're missing out on a chunk of leads.
2. Little to ZERO leads generated
Are you upset by how many leads your website generates month after month?
Your website should serve as a lead spittin' fountain that helps fill your pipeline on a daily basis.
To attract leads with your website you need:
3. Unclear and irrelevant call-to-actions
What is a call-to-action (CTA)?
A CTA is a button or link that you place on your website to drive prospective customers to become leads by filling out a form on a landing page.
Your website should lead visitors down a clear path with relevant CTA's on every page.
Every time you create a new page, ask yourself "What is the purpose of this and how will I guide the visitor to take an action?"
Whether you want visitors to subscribe to your blog or fill out a form to request more information, you must guide visitors.
People need to be told what to do otherwise they take no action.
Take a look at your site and see if you have any intriguing CTA's, such as:
4. You're embarrassed to tell your customers/clients to go on your site
If you're embarrassed to have customers go on your website because it looks like it was built in the early 2000's, you might need a new website.
Unfortunately, design on the internet changes fast and if your site isn't improved regularly, chances are it might look and feel clunky.
5. Video and live streaming
Video and live streaming are HOT!
Groupon Works has concluded that in 2017 video will take up 69% of all consumer web traffic. (the equivalent of 4x as much web browsing and time spent emailing.)
Benefits of video on your website:
If you're not taking advantage of video and live stream feeds on your website, you're really missing out.
Pro tip: If you hate writing, you can have all of your videos transcribed for only $1/min at rev.com
6. Your website is anti-social!
Are you leveraging the power of social media on your site?
Your website should be harnessing the power of social media by having it work seamlessly to promote your brand.
From Facebook news feed integration to shareable buttons, your site needs social media integration.