Hey Everybody this is Adrian Boysel. Wanted to make this quick video, give you a little overview of who we are and what we do. We are BoySell, powered by Adrian Graphics, we're an Adrian Graphics company. We are basically the web development division of our Adrian Graphics Corporation. So I'm going to make this quick and short, and get right to the point.
BoySell.com. Powerful Website Services. We're headquartered in Granite Bay, California, so we're a local business. Again, some of our services that we offer you can find here below. Web design and development, hosting, sales automation, which means automating your sales process when somebody comes to your website for the first time, fills out a contact form, as far as setting up auto-responders of when they put the contact form in, setting reminders and then also having all that information flow into a customer relationship management tool, also known as a CRM, which is similar to SalesForce or Zoho, there's plenty of other solutions out there, but we also set that up for you as well.
Marketing and advertising from Google advertising to online marketing, search engine marketing; we can take care of all that for you, and we're experts at it. Tracking and analytics, we can track all the data that we do collect from email addresses and all that type of information, phone numbers, everything that they're interested in, as well as the data that comes from Google that when people are visiting your site.
So what pages are they visiting, how long they are visiting the pages on your website, where they go from each page to page, and some more detailed analytics as far as geo, like where they're located and stuff like that. We can even get as detailed as the city and the area. So it's pretty powerful. Email hosting, so if you don't have email ... If your using ABCPlumbing@gmail.com, it's probably time to upgrade and get something that actually has your website domain name, if you have a website domain. If you don't have a website domain, then you can purchase one from us, we got great deals on that, less than ten bucks. It's really simple.
When did websites get so complicated?!
Remember when making a website was simple, for a non coder you may have had to hire a programmer that knew html, or you could choose to make one yourself. For the most part all you needed build your own was a generic website builder, a few nice images and some basic info, there was basically no competition, but also very view consumers.
Now building a website for your business is more difficult than ever, it has become extremely technical to even an early adopter such as ourselves. It's all about SEO, SEM, PPC, SMO, UXI, CSS, PHP, CRM, API's, VVM, Integrations, Analytics, automation, and more recently website security.
The list goes on and on and on, enough to make a person go crazy. Are all these steps even necessary to being successful online, or is it just overkill? We believe in keeping the website building process simple, while all these tasks are factors in building the best website are important we think they are just spokes on the wheel in the internet marketing world.
You can spend countless hours searching for 1 expert that knows "knows it all" and will be honest about what his strengths are, or you can avoid the nightmare of losing thousands off dollars and valuable time. Finding an expert in all things web is hard to do, and it's even harder to find one with great prices.
We offer the best of both worlds, we're experts at building and maintaining an online presence but also offer prices that any business can afford no matter what the size. We are not your $500 website company, if you feel your website can be built for $500 or less you have a fundamental misunderstanding of what a website really is.
"Your website is an investment not an expense!"
Simply put a website is an INVESTMENT not an EXPENSE, how many times have you waisted money hiring a web guru off craigslist and then after months of back and forth emails and countless hours, you end up with a sub par site that you may think looks ok but in the long runs performs terribly on search engines.
We're is the value in a website for you and your business, is it to gain credibility or gain more customers? If I were to build you a site and it for (just an example) $25,000 but it paid for itself in the first 3 months would you be excited to shell out $25k? I know I'd like to make $150k from a new website.
The other side of that is the $500 website guy that builds a site for the same business and it doesn't get traffic, gets no conversions, and that business owner relies solely on only his referrals or sales guys to bring in the revenue, a website to him is now an expense. Shouldn't your website work for you?
Keeping is simple is the key to our success, no tricky terminology and definitely never ever ever any false promises. Just because you build it doesn't mean they will come, you have to know and understand how people are using the web. I watch some of the ugliest websites out perform websites that are so creative they win awards.
We live and breath online marketing and website development, it's the reason why 100's of companies have chosen us to build them a stunning and powerful website their clients, competitors, and community won't soon forget. It's pays to hire a professional, by the way did you know that your website is also a business write off?
So If you are looking to dump that chump of a web guy and keep your business here in America, then give us a call and we'll give you a complimentary one on one business strategy session to discuss anything you'd like to share about your company and the goals you have. That's what we care about.
Book our free strategy session by visiting http://www.boysell.com/business-strategy-session.html or by calling 916.905.0551 we (Matthew and Adrian) are always ready to take your call. In the first session we never discuss pricing only your needs.
If you’re reading this article, you most likely have dabbed around on your Facebook page, trying to post content that will get you more customers, leads, visitors to your site or whatever your goal may be with your business.
Personally, we work with a lot of contractors who are constantly trying to fill their pipeline with leads for their salespeople. One great way, we have been able to help other companies fill their day with appointments has been through Facebook ads. Facebook is powerful. I mean REALLY powerful. I believe that within five years Facebook will overtake Google with its advertising platform. The ability to target your ideal customer is so easy and the wealth of targeting selections that are available (and being expanded upon) is simply amazing.
One of our clients is a turf installation company and they had a lackluster online presence. All of their business was derived from referrals, which is great, except when you want to grow your business and add more salespeople. Helping them rank first on Google for various geographic areas was great and we are getting several calls a day, but advertising with Facebook took their business to a whole another level. Instead of scheduling a couple appointments for free estimates a day, we are now scheduling 10-15 appointments every single day. Crazy thing is, there when they’re ready to add a few more salespeople, we can get more aggressive with our campaigns and create demand. They love us!
Enough of our client. Let’s focus on some strategies that will make your ads effective. We want you to have the highest return on investment as possible. Listed below are strategies that we incorporate into our own campaigns that yield great returns.
To keep this simple as possible, conversion tracking is when you paste a code onto your website, which is given by Facebook and then add it to your Facebook ad. Once this is installed onto your site, you will be able to monitor when visitors take specific actions on your website. If your goal is getting more people to fill out your contact form, add your pixel to your website and you will be able to track every time a form is submitted in Facebook’s insights dashboard. This will allow you to figure out if your ad is performing well and give you the ability to calculate your ROI for each ad. This can be used for contact forms, shopping carts, email optins, etc.
2. Create a Compelling Facebook Offer
Facebook allows you to create offers. They are super simple to setup and with the right type of promotion, they can get your phone ringing. Offers are a great way to attract new customers or even round up your existing customers.
3. Simple and Easy Call to Action
With advertising, you have to lead people. Create a hand holding experience that leads them to the next step. Figure out what action you want a potential customer to take. If you own a contracting company and want them to “Schedule a Free Estimate”, you can do that. If you are selling a weight loss product, you can say “Want to Lose 5 Pounds in 10 Days?” Creating an action that leads your potential customer to the next step is mandatory if you want your ad to perform well. Facebook knows the importance of call to actions and has now incorporated built-in CTA buttons.
Seven Facebook Call-to-Actions:
4. Optimal Image Size for Your Ad Type
Depending on which type of ad you create, there are different sizes you want to have your image. This important, because you don’t want an ad that you're spending money on looking all funky to potential customers. Here is a link for Facebook’s Official Ads Guide to find the optimal size.
5. Use Awesome Images
The first thing you see on an ad is the picture. This is hands down the most important element in your ad. Don’t just place a random picture because it looks good. Take time to think about what message you want to convey to your audience and how it should be represented with your image. We suggest using surprising, eye-catching images with women or animals. The highest click through rates are often from women smiling!
6. Test Different Versions of Your Ad
Some ads will perform well, some won’t. Continuously monitoring which ads are the duds and which are the studs will allow you to make decisions on how best to allocate your advertising budget. I suggest creating a few similar ads with slight variations that include your image, ad copy, headline, call to action, and colors used. You will be astonished to see how small adjustments can make a huge effect on your ads performance.
7. Use Text in Your Ad Image:
Facebook allows your ad to have 20% of the image as text. Take advantage of the 20% rule and fit as much text into your ad as possible, since the ad copy is limited. Also, the first thing users look at is typically your image. To check to see how much text you have in your image, check here.
As we all know, to get found online it’s all about the content you pump out. To stand out from other businesses it’s important to not only create good content, but content that separates your business from average to exceptional content. With the hottest phrase in marketing for the last several years being “content is king”, it’s overused, but it’s so true.
More than ever the quality of content is important. Of course the amount of content you put out is important, but quality trumps volume. What we’re finding works very well is video marketing. People love seeing people (especially women) and that isn’t going away anytime soon. Having video as a part of your online marketing strategy is HUGE right now. It’s the golden opportunity to separate your business from the competition. Ironically, Google is also putting a lot of “SEO weight” for lack of a better term into videos. When Google does something, you might want to follow it. Facebook is aggressively trying to enter into the video space too. The potential to market and get in front of people is limitless.
We are constantly seeing other players trying to build up serious momentum with video through live-streaming with platforms such as Periscope (a Twitter company) and Meerkat. All the players in this space know it’s the future and are trying to have video and social come together in a single platform.
We’re all busy. We all don’t have enough time. We all are nervous about making a video and getting judged on how well your script is, how articulate you are and the quality of the video. My best advice is to just start today!
A few ways we have seen video work well…
2. Use video through social media channels:
If you don’t have much content on your website, that’s fine. I still want you to get started today by posting it to social media - Facebook and/or LinkedIn. The more eyes that see your video, the better. The more people who see the video, the more you move away from obscurity and become known in your industry. Like I mentioned earlier, people enjoy watching people (this is why ⅔ of our news feeds are filled with videos.)
3. Live-stream video and build your followers:
Where do I start with live-streaming video? This is the future. This is hot! This is what it’s all about. Build up your following by talking about who you are, your mission, your company, etc. and have people know who you are. If you’re engaging and have interesting topics, people will follow you. Imagine having 10k people taking their time out to watch you live. That’s simply amazing. The power with that is endless. At this point you will become an authority in your industry.
This a quick (15 min.) article that I wanted to get out without revisions or editing. The point I am trying to make is don’t be shy and just do it. Shift your mindset from perfecting a video to just getting something out there and improve. Get your momentum started today, not tomorrow and start filling your pipeline through video. It’s free, it’s hot and it’s here to stay.
The foundation of any effective marketing or advertising campaign is knowing your ideal target customer also known as a niche.
Many entrepreneurs make the mistake of targeting a large audience (shotgun approach) and then find themselves disappointed with the results or cursing the advertising platform.Well guess what? It is not Facebook's fault if your Ads are too broad, generic, or are not speaking to your niche customer.
So what is a Niche
A niche is a targeted portion of an overall potential audience for a product or service offering.
A great example of a Niche:
In 1930 Betty Crocker had the difficult challenge of differnetiating her flour in the market. Being a baker she decided that creating a flour for bakers was her best plan of attack. After identifying this niche she was able to in those days scratch together the huge money it took to get her own radio cooking show nowadays you can setup for less than $20. While her popularity grew she took a simple idea of who to sell flour to a completely new level, when she created the very first cook book.
If your a Roseville plumber for instance and create an ad "Afforadable Plumbing Service - emergency service - call for a quote" on Google, or Facebook and it performs poorly it's not their fault it's yours or your marketers. I'm a world filled with endless ads in or faces "ad blindness" is becoming more and more common everyday. This is why it is important to get as specific as you possibly can. For instance it would be better for the Roseville Plumbers ad to say "West Roseville Water Heater Repair - 1hr response - Free Second Opinion " or "Leaking Water Heater Repair - 1 hr response - Free Diagnosis"
Another example for a financial advisor
Is your ideal client 35 or 65?
Single or Married/widowed?
Amount of assets?
Type of investments?
Aggressive vs Conservative?
Real estate or stock?
Income from dividends or high gross stocks like?technology or pharmacuitcal?
It's very specific details she as these that will narrow your audience and your lower overall advertising costs. The more relevant the ad is to your targeted customer the more cost effective your campaign will be overall. Lowering the customer acquisition cost (CAC) and increasing your lifetime customer value (LTV)
So what are these 5 Spokes....
So what spoke is the most important?
Is your business online, retail, or freelance these factors make a big difference in your online marketing approach. Wether you use 1 of the spokes or all of them your key to success is knowing who to craft your message too. To persuade someone in using your services you must first appeal to their logic, emotions, and their ethics. Practice these and you will see a huge improvement in gaining new clients for less money. We help businesses owners everyday create a pinpoint marketing plan that uses all of these spokes, which can then be automated through the best technology on the market.