Search engine optimization has come a long way in the past five years. Today, SEO is all about how well you're connecting with visitors and engaging them on your site with relevant content that is similar to what they're searching for.
Let's take a look at where SEO was like years ago and compare it today...
To rise to the top of search engines five years ago, many "internet marketing experts" love doing shady practices to make the rankings jump temporarily. Black hat SEO is just putting a band-aid on one's marketing and devaluing the future of websites. Fortunately for internet marketers (like us) who believe in putting out quality for long-term results, we're finally getting rewarded big time from the search engines.
10 Years ago you could have fun throwing in a bunch of keywords all throughout your site for words you want to rank and it actually boosted your ranking quickly. Today, if you're overusing keywords, Google will flag you website, as well as penalize your site. Don't stuff your site with keywords! With the overused "content is king" phrase being thrown around by internet marketers quite a bit, it's true. The more content that is genuine and truly represents your company and what your business does, the more Google respects it and pushes your site ahead of competitors.
Looking back at SEO, photos and videos weren't given much power to help increase rankings at all. Today, everything has changed. Going forward, photos and videos count towards your SEO score more than ever before. With low competition search term keywords, you can create a video and if you optimize it right, you can rank the video (YouTube) in a matter of days. We have done this for many keywords and continue to do so.
In addition to video, social media is an integral part of search rankings now too. The more engagement you have on networks, such as Facebook, Pinterest, Twitter, etc. the better your chances are for Google to pick up on that and move you ahead of your competitors. When on social media, focus on what you can consistently due to build your brand and amount of followers. You can use social media to sell, but it needs to be indirect selling. For every one "salesly" post, you should have five times more informational and engaging posts that is related to your brand, your company culture, company news, community involvement, etc.
We're excited that SEO is moving in the right direction and will continue to do so. More relevant searching across the web will yield better results for businesses who do it right. Better search engine marketing is also better for consumers too!
Hey Everybody this is Adrian Boysel. Wanted to make this quick video, give you a little overview of who we are and what we do. We are BoySell, powered by Adrian Graphics, we're an Adrian Graphics company. We are basically the web development division of our Adrian Graphics Corporation. So I'm going to make this quick and short, and get right to the point.
BoySell.com. Powerful Website Services. We're headquartered in Granite Bay, California, so we're a local business. Again, some of our services that we offer you can find here below. Web design and development, hosting, sales automation, which means automating your sales process when somebody comes to your website for the first time, fills out a contact form, as far as setting up auto-responders of when they put the contact form in, setting reminders and then also having all that information flow into a customer relationship management tool, also known as a CRM, which is similar to SalesForce or Zoho, there's plenty of other solutions out there, but we also set that up for you as well.
Marketing and advertising from Google advertising to online marketing, search engine marketing; we can take care of all that for you, and we're experts at it. Tracking and analytics, we can track all the data that we do collect from email addresses and all that type of information, phone numbers, everything that they're interested in, as well as the data that comes from Google that when people are visiting your site.
So what pages are they visiting, how long they are visiting the pages on your website, where they go from each page to page, and some more detailed analytics as far as geo, like where they're located and stuff like that. We can even get as detailed as the city and the area. So it's pretty powerful. Email hosting, so if you don't have email ... If your using ABCPlumbing@gmail.com, it's probably time to upgrade and get something that actually has your website domain name, if you have a website domain. If you don't have a website domain, then you can purchase one from us, we got great deals on that, less than ten bucks. It's really simple.
When did websites get so complicated?!
Remember when making a website was simple, for a non coder you may have had to hire a programmer that knew html, or you could choose to make one yourself. For the most part all you needed build your own was a generic website builder, a few nice images and some basic info, there was basically no competition, but also very view consumers.
Now building a website for your business is more difficult than ever, it has become extremely technical to even an early adopter such as ourselves. It's all about SEO, SEM, PPC, SMO, UXI, CSS, PHP, CRM, API's, VVM, Integrations, Analytics, automation, and more recently website security.
The list goes on and on and on, enough to make a person go crazy. Are all these steps even necessary to being successful online, or is it just overkill? We believe in keeping the website building process simple, while all these tasks are factors in building the best website are important we think they are just spokes on the wheel in the internet marketing world.
You can spend countless hours searching for 1 expert that knows "knows it all" and will be honest about what his strengths are, or you can avoid the nightmare of losing thousands off dollars and valuable time. Finding an expert in all things web is hard to do, and it's even harder to find one with great prices.
We offer the best of both worlds, we're experts at building and maintaining an online presence but also offer prices that any business can afford no matter what the size. We are not your $500 website company, if you feel your website can be built for $500 or less you have a fundamental misunderstanding of what a website really is.
"Your website is an investment not an expense!"
Simply put a website is an INVESTMENT not an EXPENSE, how many times have you waisted money hiring a web guru off craigslist and then after months of back and forth emails and countless hours, you end up with a sub par site that you may think looks ok but in the long runs performs terribly on search engines.
We're is the value in a website for you and your business, is it to gain credibility or gain more customers? If I were to build you a site and it for (just an example) $25,000 but it paid for itself in the first 3 months would you be excited to shell out $25k? I know I'd like to make $150k from a new website.
The other side of that is the $500 website guy that builds a site for the same business and it doesn't get traffic, gets no conversions, and that business owner relies solely on only his referrals or sales guys to bring in the revenue, a website to him is now an expense. Shouldn't your website work for you?
Keeping is simple is the key to our success, no tricky terminology and definitely never ever ever any false promises. Just because you build it doesn't mean they will come, you have to know and understand how people are using the web. I watch some of the ugliest websites out perform websites that are so creative they win awards.
We live and breath online marketing and website development, it's the reason why 100's of companies have chosen us to build them a stunning and powerful website their clients, competitors, and community won't soon forget. It's pays to hire a professional, by the way did you know that your website is also a business write off?
So If you are looking to dump that chump of a web guy and keep your business here in America, then give us a call and we'll give you a complimentary one on one business strategy session to discuss anything you'd like to share about your company and the goals you have. That's what we care about.
Book our free strategy session by visiting http://www.boysell.com/business-strategy-session.html or by calling 916.905.0551 we (Matthew and Adrian) are always ready to take your call. In the first session we never discuss pricing only your needs.