Start Video Marketing Today With These 3 Strategies

As we all know, to get found online it’s all about the content you pump out. To stand out from other businesses it’s important to not only create good content, but content that separates your business from average to exceptional content. With the hottest phrase in marketing for the last several years being “content is king”, it’s overused, but it’s so true.


More than ever the quality of content is important. Of course the amount of content you put out is important, but quality trumps volume. What we’re finding works very well is video marketing. People love seeing people (especially women) and that isn’t going away anytime soon. Having video as a part of your online marketing strategy is HUGE right now. It’s the golden opportunity to separate your business from the competition. Ironically, Google is also putting a lot of “SEO weight” for lack of a better term into videos. When Google does something, you might want to follow it. Facebook is aggressively trying to enter into the video space too. The potential to market and get in front of people is limitless.


We are constantly seeing other players trying to build up serious momentum with video through live-streaming with platforms such as Periscope (a Twitter company) and Meerkat. All the players in this space know it’s the future and are trying to have video and social come together in a single platform.


We’re all busy. We all don’t have enough time. We all are nervous about making a video and getting judged on how well your script is, how articulate you are and the quality of the video. My best advice is to just start today!


A few ways we have seen video work well…

1. Use video along with other content pieces you’ve already created:
   
   

Do you have a handful of content already out there? Does your site have a whitepaper or an e-book? Embed a video on your page (doesn’t have to be long) and just get something out there. Whether the video is 3 minutes or 30 seconds, get a video on your page. Unless you have a well-planned script and know exactly what you want to talk about, it’s unnecessary to make your video longer than 3 minutes. People get bored quick!


2. Use video through social media channels:

If you don’t have much content on your website, that’s fine. I still want you to get started today by posting it to social media - Facebook and/or LinkedIn. The more eyes that see your video, the better. The more people who see the video, the more you move away from obscurity and become known in your industry. Like I mentioned earlier, people enjoy watching people (this is why ⅔ of our news feeds are filled with videos.)


3. Live-stream video and build your followers:

Where do I start with live-streaming video? This is the future. This is hot! This is what it’s all about. Build up your following by talking about who you are, your mission, your company, etc. and have people know who you are. If you’re engaging and have interesting topics, people will follow you. Imagine having 10k people taking their time out to watch you live. That’s simply amazing. The power with that is endless. At this point you will become an authority in your industry.


This a quick (15 min.) article that I wanted to get out without revisions or editing. The point I am trying to make is don’t be shy and just do it. Shift your mindset from perfecting a video to just getting something out there and improve. Get your momentum started today, not tomorrow and start filling your pipeline through video. It’s free, it’s hot and it’s here to stay.