What is a CRM, and Should You Use One?
The short answer to wether you should use a CRM for your business is YES! A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
There are hundreds of options these days for managing your customer or client's information, but why you ask? It's simple and we're happy to explain all the benefits to using a CRM (Customer Relationship Management System). Whether you are spending money on advertising online or offline, the majority of your potential customers (90%+) are not ready to make a purchase quite yet.
Many are still in the process of doing research, looking for prices, features, or reviews. This means that this potential customer maybe a day or 6 months away from a decision... maybe more? Staying top of mind when it comes time for them to make their purchase decision requires you to nurture them in a way that produces real value, authority, and credibility.
CRM Softwares range in what features they offer but most will offer email marketing, text messaging capabilities, and some even have direct mailing options. Aside from staying in communication with your potential customer or client you will have to learn and have a place to track how that prospect came to you, and their preferred method of contact.
All CRMs will allow you to enter birthdays, notes, social media profiles, and other important details about your potential, new, and existing clients or customers. If you use software like Zoho, Salesforce or Active Campaign you will even be able to score your leads giving you a better idea of who is more interested in your products or services.
The value a CRM can bring to your business is truly endless, in this modern age of technology you must harness the power of a CRM to build real authentic relationships. Advertising is no longer about just making as much noise or spending more money, it's about providing value and solving the problems of the people that matter most to your business... customers!
Gartner predicts that by 2021, CRM will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future.
Many are still in the process of doing research, looking for prices, features, or reviews. This means that this potential customer maybe a day or 6 months away from a decision... maybe more? Staying top of mind when it comes time for them to make their purchase decision requires you to nurture them in a way that produces real value, authority, and credibility.
CRM Softwares range in what features they offer but most will offer email marketing, text messaging capabilities, and some even have direct mailing options. Aside from staying in communication with your potential customer or client you will have to learn and have a place to track how that prospect came to you, and their preferred method of contact.
All CRMs will allow you to enter birthdays, notes, social media profiles, and other important details about your potential, new, and existing clients or customers. If you use software like Zoho, Salesforce or Active Campaign you will even be able to score your leads giving you a better idea of who is more interested in your products or services.
The value a CRM can bring to your business is truly endless, in this modern age of technology you must harness the power of a CRM to build real authentic relationships. Advertising is no longer about just making as much noise or spending more money, it's about providing value and solving the problems of the people that matter most to your business... customers!
Gartner predicts that by 2021, CRM will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future.
